About Initiate

A Canadian marketplace for people who want to buy better: eco-responsible brands, independent creators and second-hand businesses, gathered in one place.

Bright living room filled with plants

Our mission

Initiate exists to make responsible shopping the easy choice. We bring together businesses that produce locally, use durable materials, repair, reuse and give objects a second life.

Every shop on Initiate is reviewed before it can sell, and every product shows its eco score, so you know exactly what you are supporting.

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What we stand for

01

Buy less, buy better

We favour products made to last, that can be repaired, and that replace something disposable.

02

Local first

Most of our shops make their products in Canada, which shortens delivery routes and supports local jobs.

03

Second life

Second-hand businesses and resellers have their own place on Initiate, because the greenest object is the one that already exists.

04

Clear eco scores

Each shop receives an eco score out of 10, displayed on every product, based on materials, production, packaging and transport.

05

Fair to makers

Sellers keep control of their prices and their brand. We only succeed when they do.

06

Lower-impact delivery

Each order includes a carbon-offset contribution, and we push for recycled and minimal packaging.

How shops are selected

1

Application

Businesses tell us how they source, make, package and ship their products.

2

Eco evaluation

Our team reviews the application and assigns the shop its eco score before it can sell.

3

Ongoing follow-up

New products are approved before going live, and scores are reviewed as shops evolve.

Ready to shop with purpose?

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